A MILLION DOLLAR IDEA NEEDS A WELL-EXECUTED STRATEGY
We develop the market positioning, offer composition and go-to-market strategy for all new product launches. Our expertise covers consumer campaigns (TV and retail), new celebrity line roll-outs and unconventional product launches, such as entertainment exhibitions, books, and film.
Strategy/Business Development
Capital Funding
Sales/Marketing
Distribution
Licensing
$300 MILLION IN PRODUCT SALES AND GROWING
LEARN MORE ABOUT SOME OF OUR SUCCESSES
Our first internally developed product, Smart Tape was recognized as the Best Product by the Electronic Retailers Association and became a Best Seller.
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By acquiring the music rights of “Pretty Woman” by Roy Orbison for the Boogie Bass, Planit Strategy helped sell over 2 million units.
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By identifying and acquiring products as well as the implementation of marketing and operational plans, we transitioned a 3-year old consumer goods company from $6 to $40 million in one year.
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Planit Strategy developed their go-to-market strategy including, executive producing their first successful infomercial, achieving a 5:1 sales to media ratio.
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The GripWrench sold over 1 million units in its 1st year. The infomercial went on to become #1 in the As Seen On TV short-form category.Read More
We advised operational consulting, implemented organizational protocols, reorganized their sales force and arranged for $800K+ in purchase order funding.
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With our help in sales, marketing and offer composition, the Handy Stitch sold over 500,000 units in the first 3 months.
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Planit Strategy helped negotiate and secure a partnership venue at the Luxor hotel in Las Vegas, as well as coordinated all aspects of their merchandising program and social media platforms. Read More
NATIONAL DISTRIBUTION
LICENSING
