By identifying and acquiring the music rights including “Pretty Woman” by Roy Orbison for the Boogie Bass, Planit Strategy helped sell over 2 million units. This opportunity helped us realize participation in its 1st successful As Seen On TV product, becoming a #1 DRTV, As Seen On TV Product for that year.
Planit Strategy helped negotiate and secure a partnership venue at a major Las Vegas hotel, as well as coordinated all aspects of their merchandising program and social media platforms.
By identifying and acquiring new products, as well as the implementation of marketing and operational plans, we helped this then fledgling As Seen On TV consumer goods company grow from $6 to $40 million in one year.
Planit Strategy helped identify and develop the go-to-market strategy and offer composition for the Finishing Touch product, which went on to become one of the most successful products in the As seen On TV business. Several product extensions offered, with the entire line achieving over 20 million units sold.
Planit Strategy developed the go-to-market strategy including executive producing this leading manufacture and innovator of Women’s & Men’s beauty products first successful infomercial. The blade achieved a 5:1 sales to media ratio setting the stage for a successful retail roll out and expansion of their product line offering in the marketplace.
We advised and implemented organizational protocols, reorganized their sales force and arranged for $1 million+ in purchase order funding, as well as negotiated licensing rights and partner contracts for this consumer products company, with national distribution for branded household products; Roto Rooter and Church & Dwight’s Kaboom.
Our first internally developed product, Smart Tape was recognized as the Best Product of the Year for As Seen On TV Products, by the Electronic Retailers Association and went on to become a best seller.
We facilitated the sale of the world’s largest private collection of vintage Hollywood film posters.